For many of the people around me, this is indeed, as the song says, the "most wonderful time of the year". Everyone celebrates some holiday or another, but I don't really see the point.
I work retail, so I have to deal with Christmas whether I want to or not. As a card carrying, Catholic-church-hating pagan, I despise the holiday. I'm aware of its roots, and that makes it worse, honestly. So much of Christmas was blatantly stolen from pagan traditions, and even though that should make it easier to brush off the taint of would-be cultural genocide, it instead becomes more offensive. This holiday, as with Easter, is a reminder of what tools were used to subjugate the ancients. I'm sure that in many ways, I take this way too seriously, but even celebrating Yule seems to have lost its meaning for me. The holidays have been corrupted for me, but ultimately, I can accept that. I'm not fond of holidays anyway, for various other reasons (Samhain is the only one that I really celebrate, other than the equinoxes and solstices), mostly because the things we're celebrating should be honored every day, and not just on that one.
Holidays are artificial to me. They feel like forcible suggestions of things that we never really forgot, and that somehow excuse ignoring that part of our world the rest of the year. We shouldn't need a day to celebrate the beginning of winter and the beginning of the world recovering from the cold, we should celebrate each step along the way. We shouldn't need a day to celebrate the harvest, we should celebrate the bounty of nature throughout the entire growth and harvest cycle. People like to talk about "the reason for the season", but the reason is all around us at all times of year, and it sure as hell isn't the birth of a charismatic man in Jerusalem. It's the cycle of nature, waxing and waning from vibrancy in the summer to its slumber in the winter.
So until a time comes when a holiday really means something, I'll just keep going through the motions as nature does the same.